Resilient Business podcast
Podcast
Ep 13 - How to have a walk that benefits your business
Walking meetings and solo walks that you can do every day
During the pandemic, so many entrepreneurs and other home workers have struggled to take care of themselves while working from a home office. Working in front of a computer can leave us feeling drained and sluggish, and with good reason. From medical research we know that sitting is counterproductive.
On the flip side, getting outside to take a walk is proven to bolster creat…
Ep12 - Feel less lonely as a solopreneur
Get the support you need through the power of community
Today, Heather Thorkelson and Torill Wilhelmsen discuss why it may be necessary to make a shift away from the identity of a SOLOpreneur, to fully experience the support you can get from the entrepreneurial community. Having a business bestie, a trusted group of peers or an online community where you feel safe and supported, is absolutely key to survive difficult times and thrive in …
BONUS: Ask us anything
How to navigate practical business matters during COVID-19
In this bonus episode, you can listen in to a live "Ask us anything"-session we had where we answered our listeners questions about how to navigate business matters and development projects in this time.
If you listen to this lively conversation, you´ll hopefully come away with new inspiration and ideas for how you can adapt and build a more resilient business - while keeping sane (…
Ep11 - The one thing your marketing has to do (Part 2)
How real businesses are adjusting now to give customers what they want
In our last episode, Sonia talked about the one thing your marketing absolutely must do: present an offer that your audience wants to buy.
You need to relentlessly ask yourself this question:
"Why do my people want this right now?"
Today, Sonia Simone and Heather Thorkelson give examples of companies that have figured out how to course-correct on short notice. And they…
Ep10 - The one thing your marketing has to do (Part 1)
Making sure your audience wants what you have to offer
There are a lot of things marketing can do, but there's just one thing it must do:
Your marketing has to present an offer that your audience wants (and is able) to buy
It sounds simple, but poorly crafted offers are one of the most common reasons for a lack of sales.
Many businesses are finding that offers that worked wonderfully before COVID are dying right now. Other businesses are seeing …
Ep09 Keys to a more robust business
With ways to find focus even when things are weird
Business is a risky proposition no matter what you're doing right now, but in this episode, Sonia Simone from Remarkable Communication and Torill Wilhelmsen from Slow Business Adventure talk about how to build more robustness, simplicity, and efficiency into your days ... to manage your risk and keep moving.
Torill and Sonia talk about:
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Leaning rather than pivoting (and making sure your business h…
Ep08 Cultivate resilience through handling adversity
This ain't your first rodeo
There's no such thing as a business that has a purely easy trajectory, but some journeys are tougher than others.
In this episode, hosts Torill Wilhelmsen from Slow Business Adventure and Heather Thorkelson from HeatherThorkelson.com share some personal stories about how overcoming adversity earlier in their entrepreneurial journey has helped them...even fortified them to face the current challenges we are all experiencing.
We …
Ep07 - Get moving again (even if you're frozen)
If you're stuck, stymied, or just stressed, here's a technique to get you moving
Every business gets into stuck spots ... and in times like these, being completely confused is The New Normal.
In this episode, hosts Sonia Simone from Remarkable Communication and Heather Thorkelson from HeatherThorkelson.com share an exercise each has done many times with clients and for their own businesses. In just a few minutes, you'll have much more clarity about what you ca…
Ep06 Marketing in a Pandemic
Getting the word out ... without being a dirtbag
As the pandemic continues to affect businesses around the world, we need to keep getting the word out about what we do. But it's easy to alienate our audiences ... or just get tuned out in all the noise.
In this episode, Torill Wilhelmsen from Slow Business Adventure and Sonia Simone from Remarkable Communication talk about:
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Avoiding making yourself the victim in your messaging (even when you're having a tough …
Ep05 5 To-Do List Items to Build Your Business Resilience
A recap of the first week and a simple action plan
We wrap up our first week of the Resilient Business podcast with a five-item list of things you can do right now to start getting out of overwhelm.
Sonia Simone touches on cash flow, mindset, and managing that inevitable information overload. You can also get more resources and a free worksheet for this episode by going to resilientbusiness.fm.
Hosts for this episode: