Ep06 Marketing in a Pandemic
Getting the word out ... without being a dirtbag
As the pandemic continues to affect businesses around the world, we need to keep getting the word out about what we do. But it's easy to alienate our audiences ... or just get tuned out in all the noise.
Avoiding making yourself the victim in your messaging (even when you're having a tough time)
How to connect with clients and customers when they're wildly distracted
The messages to avoid right now ... and the ones to embrace
Why this is a great time to focus on content marketing ... and how to do it so you get results
Today's sponsor is HeatherThorkelson.com. Thanks, Heather!
Hosts for this episode:
Sonia's Copyblogger post on using content marketing to advance customer conversion